Strategic Advisory & Principal Investments
Strategy.Value Creation.Ownership.
We work with business owners, private investors and selected companies on strategy, growth, transformation and long-term value creation.
Alongside our advisory work, InvMDLD is progressively developing selective principal investments and an active ownership approach, building on hands-on operating experience rather than a purely financial perspective.
An independent strategic advisory and business ownership platform, focused on strategy, value creation and the development of durable businesses.
We work at the intersection of business strategy, technology and ownership, with a focus on growth, transformation and long-term value creation.
InvMDLD is progressively developing toward selective principal investments, strategic acquisitions and active ownership — building on hands-on operating experience rather than a purely financial investment approach.
Advisory
Three areas of work
Senior-led engagements, deliberately limited in number, where strategic clarity and operating experience can materially influence the outcome.
Strategy & Growth
Senior-level strategic support for owners and management teams navigating growth, positioning and consequential business decisions.
- Business strategy
- Growth strategy
- Strategic priorities
- Go-to-market
- Market development
- Commercial positioning
- Product strategy
- Strategic decision support
- Special situations
Technology & Transformation
Connecting business strategy with technology and transformation to create sustainable enterprise value — at strategic level, above implementation.
- Technology strategy
- Product & platform strategy
- Business model transformation
- Operating model evolution
- Technology-enabled growth
- Transformation programmes
- Digital capabilities
- Organisational transformation
Business & Portfolio Value Creation
Working with owners, investors and management teams on the priorities that can materially influence the long-term value of a business.
Where acquisitions are relevant, we contribute at strategic level — assessing strategic fit, acquisition rationale and potential value creation.
- Growth
- Strategic positioning
- Transformation
- Operating model
- Go-to-market
- Management priorities
- Technology-enabled value creation
- Strategic initiatives
- Portfolio-company priorities
Own capital
Principal Investments
InvMDLD is progressively developing a selective principal investment activity focused on businesses where there is strong strategic alignment and an opportunity to contribute beyond capital.
Investments are intended to be made using InvMDLD's own capital, independently or alongside aligned owners and investors.
The approach is long-term and grounded in operating experience, strategic involvement and active ownership rather than purely financial participation.
- Selective direct investments
- Minority investments
- Long-term ownership
- Active ownership
- Strategic alignment
- Operating contribution
- Co-investment alongside aligned partners
How we work
Selective by design.
InvMDLD works on a limited number of situations where strategic clarity, operating experience and hands-on involvement can materially influence the outcome.
Four perspectives, one view
Our perspective combines that of a strategist, operator, technology leader and owner — rather than any one of them alone.
Durable value over activity
We focus on building durable value rather than short-term activity, and on decisions that still hold years after they are made.
Senior-led throughout
Engagements are senior-led and shaped around the specific strategic context of the business.
Current operating focus
FortiqX
A secure enterprise communications platform built for organisations operating in critical, regulated and high-trust environments.
[ FortiqX website link — to be supplied ]
About
Founder-led, by design.
Morana Frankovic
Founder & CEO
Morana Frankovic is the Founder & CEO of InvMDLD and a business operator with around 15 years of experience across international corporate environments and entrepreneurship.
Her background spans corporate leadership, programme management and building technology businesses, with experience across strategy, go-to-market, product development, transformation and long-term value creation.
Her work sits at the intersection of strategy, technology, value creation and ownership. Through InvMDLD, she is increasingly extending that operating perspective toward strategic advisory, selective principal investments and active ownership.
Morana is also the Founder of FortiqX, a secure enterprise communications platform developed for organisations operating in critical, regulated and high-trust environments.
Strong businesses are built through clear thinking, disciplined execution, strong governance and long-term value creation.
InvMDLD approaches ownership from an operating perspective rather than a purely financial one. The focus is on how businesses are built, positioned, scaled and developed into durable long-term assets.
Contact
Start a conversation.
For strategic advisory, business opportunities, investment opportunities and selected collaborations, contact InvMDLD.
- [ to be confirmed ]
- Telephone
- [ to be confirmed ]
- Entity
- InvMDLD d.o.o.